Al-Futtaim vacancies - Dubai, Marketing Manager

Al-Futtaim vacancies - Dubai, Marketing Manager
Al-Futtaim Dubai


No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.

Come join us to live well, work better, and be the best.

Al-Futtaim Finance is seeking an experienced and dynamic Marketing Manager for UAE.

About The Role:

  • Establish AFF as a brand under Al Futtaim family to internal and external customers.
  • Provide guidance and framework for Al Futtaim Finance branding along with its existing and new products and services.
  • Development of new campaigns, communications, and point-of-sales appearance in line with AFF and automotive brand goals and objectives.
  • Direct the development of marketing programs to popularize the products, service, and campaigns to customer audience.
  • Assess existing and potential markets that contribute to product development and product strategy.
  • Define the advertising and promotion initiatives as well as manage and organize all product launches.
  • Activities will include also include coordinating with Group Marketing CoE for branding. Closely co-operate product advertising/promotion, planning, developing, and implementing multiple channel programs, organising events and product launches.
  • Responsible for the development and implementation of the Marketing strategy and executing, maintaining and optimising a series digital programmes to maximise engagement, opportunities and loyalty for financial services business. Also and execution of marketing policies and processes where necessary
  • The incumbent will be required to work extremely closely with key agencies / partners and the wider internal teams.

Specifically, your key responsibilities are as follows:

Planning and Execution
  • Develop and implement an annual marketing strategy supporting Al Futtaim Finance objectives of sales and outlining marketing activities to gain awareness
  • Leverage existing data to build effective annual, quarterly and monthly marketing plans
  • Create, generate ideas, and implement marketing campaigns to generate demand with marketing
  • communication team
  • Work with Group Marketing COE and creative agencies for campaign support

Internal Marketing
  • Establish Al Futtaim Finance as a brand for internal customers
  • Co-create product, services, and campaigns in conjunction with the brands · Create avenues for trade cycle management
  • Engage in all product and marketing related projects

Revenue Accountability
  • Monitor the delivery and execution of plans and measures effectiveness of resource allocation, efficiency and ROI Manage budget and vendor relationships to provide campaign support

General Financial Management
  • Digital Development
  • Support COE in developing the digital marketing strategies, KPIs and objectives and continuously drive digital marketing best practice within the organization

Marketing Capabilities
  • Work with Group Marketing COE and creative agencies to ensure compliance with defined marketing standards to maintain consistent messaging to existing customers and prospects
  • Develop and maintain content for online and social media marketing
  • Conduct customer research and obtain VOC in customer clinics, surveys etc.
  • Ensure optimal search engine marketing in conjunction with automotive brands
  • Work closely with channel partners (vendors, marketing agencies, creatives and PR personnel) and make sure partners are doing assigned activities
  • Work closely with automotive sales and business development managers to align marketing programs with the sales group's objectives and sales target
  • Create, adapt, and communicate channel marketing toolkits such as brochures, point of sales marketing material, etc.

Marketing Intelligence and Research
  • Implement and manage marketing strategy via the online and social media channels
  • Offline Channel Management
  • Manage all offline activities

Press and influencers on social network
  • Manage this activity
  • Events development and implementation

About You:


Academic qualification in Marketing / bachelor’s degree in marketing / communication or business administration

Minimum Experience and Knowledge:

  • Minimum of 7 years’ experience in banking and Automotive finance operations or relevant agency experience Proven track record executing digital & campaigns & events
  • Track record of delivered web development & media optimization projects
  • Experience in managing Social CRM strategies and campaigns
  • Advanced Google 360 experience in developing AB & MVT testing across channels and platforms Delivered proven SEO projects that have delivered incremental ROI
  • Advanced knowledge of planning, executing and measuring digital media

Job-Specific/Technical Skills required to complete the tasks:

  • Full working knowledge of auto finance process, captive financing processes and products
  • Experience in implementing & managing campaigns.
  • Ability to manage marketing budget
  • Proven expertise in delivering analysis that yields new insights to increase efficiencies
  • Proficiency using Adobe, Microsoft & marketing related software outstanding interpersonal, facilitation and presentation skills
  • Strong quantitative and analytical skills
  • Knowledge about current marketing trends, multimedia, and social media
  • Understanding of auto sales process and automotive market trends
  • We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

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Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.


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